We're here to
tell the good story.
We're here to
tell the good story.
Our Story
Who are we?
The Ideas Lab is India’s leading experiential marketing agency that helps brands to position themselves in today’s dynamic market.
Our award-winning campaigns employ an intelligent mix of the intimacy of offline and power of online.
Our content arm is The Lab Mag – an eclectic mix of short & long form stories across food, tipple, culture, travel, and interesting people.
Pssst. For four years, we ran a secret supper club. Watch our TedX talk for more, it’s a lark.
What do we do?
We curate experiences.
We craft strategy.
We cultivate brand solutions.
We collaborate with brands & creators.
We share interesting stories.
We build ideas that may often win us awards, but always get you results.
We have over a decade’s worth exerience in building India’s experience economy. We specialise in content marketing, events, video production, influencer marketing, consumer behaviour and (most importantly) the inside deets of the best food & tipple in town.
Who do we work with?
We work with unicorns, Fortune 500 brands, legacy and homegrown brands.
We build contemporary & integrated marketing ideas to disrupt and create value.
We work with brands across food, alcohol, FMCG, technology, luxury, auto and lifestyle.
Some of our clients include Google, Bacardi, Microsoft, AMD, Moët Hennessy, Pernod Ricard, Hyatt, Airbnb, Slurrp Farm, Diageo and Third Eye Distillery.
The Ideas Lab
Marketing. Experiences. Video. Strategy. Insights.
The Lab Mag
Reviews. Recommendations. Interviews. OpEd.
