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We're here to
tell the good story.

Stories that rocket your company to the next level.
Stories that inspire and spark change.

We're here to
tell the good story.

Stories of success and adventure.
Stories that rocket your company to the next level.
Stories that inspire and spark change.
summer internship
We’re here to

Our Story

Who are we?

The Ideas Lab is India’s leading experiential marketing agency that helps brands to position themselves in today’s dynamic market.

 

Our award-winning campaigns employ an intelligent mix of the intimacy of offline and power of online.

 

Our content arm is The Lab Mag – an eclectic mix of short & long form stories across food, tipple, culture, travel, and interesting people.

 

Pssst. For four years, we ran a secret supper club. Watch our TedX talk for more, it’s a lark.

What do we do?

We curate experiences.

 

We craft strategy.

 

We cultivate brand solutions.

 

We collaborate with brands & creators.

 

We share interesting stories.

 

We build ideas that may often win us awards, but always get you results.

 

We have over a decade’s worth exerience in building India’s experience economy. We specialise in content marketing, events, video production, influencer marketing, consumer behaviour and (most importantly) the inside deets of the best food & tipple in town.

Who do we work with?

We work with unicorns, Fortune 500 brands, legacy and homegrown brands.

 

We build contemporary & integrated marketing ideas to disrupt and create value.

 

We work with brands across food, alcohol, FMCG, technology, luxury, auto and lifestyle.

 

Some of our clients include Google, Bacardi, Microsoft, AMD, Moët Hennessy, Pernod Ricard, Hyatt, Airbnb, Slurrp Farm, Diageo and Third Eye Distillery.

The Ideas Lab

Marketing. Experiences. Video. Strategy. Insights.

Digital Content Influencer Marketing Video Production

Where There’s a Team There’s a Way for Microsoft Teams

Digital campaign for Microsoft Teams
  • Client

    Microsoft

  • Digital Campaign

  • Influencer Marketing

  • Video Production

View Project
Digital Content Influencer Marketing Video Production

#OriginalbyDesign for Mircosoft Surface

Bespoke campaign for Microsoft Surface Pro – #OriginalbyDesign
  • Client

    Microsoft

  • Digital Campaign

  • Influencer Marketing

  • Video Production

View Project
Digital Content Digital Marketing Events

Stranger & Sons – New Delhi Launch

The campaign was focused on welcoming Stranger & Sons to Delhi!
  • Client

    Stranger & Sons

  • At Home Activation

  • Digital Marketing

  • Event Management

View Project
Digital Content Influencer Marketing Video Production

#BuiltForPerformance for AMD

Digital campaign for #BuiltForPerformance by AMD
  • Client

    AMD

  • Digital Campaign

  • Influencer Marketing

  • Video Production

View Project
Digital Content Digital Marketing Events Influencer Marketing Video Production

#MadeToMix for X by Glenmorangie

Launch of #XbyGlenmorangie
  • Client

    Glenmorangie

  • Launch Event

  • Influencer Marketing

  • Digital Marketing

  • Video Production

View Project
Digital Content Influencer Marketing Video Production

#RaisingTheBar for Diageo

‘Raising the Bar’ – a global initiative by Diageo to support bars & restaurants in elevating their offerings.
  • Client

    Diageo

  • Digital Campaign

  • Influencer Marketing

  • Video Production

View Project