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Our ideas are your secret sauce to
rocket your company to the next level.

Welcome to
The Ideas Lab.

We're here to tell the good story.

Our ideas are your secret sauce
to rocket your company to the next level.

Welcome to
The Ideas Lab.

We're here to tell the good story.

We’re here to

Our Story

Who are we?

The Ideas Lab is India’s leading experiential marketing agency that helps brands to position themselves in today’s dynamic market.

Our award-winning campaigns employ an intelligent mix of the intimacy of offline and power of online.

To know how we started, watch our TedX talk. It’s a lark.

What do we do?

We curate experiences.

 

We craft brand strategy.

 

We cultivate marketing solutions.

 

We collaborate with brands to help them skyrocket.

 

We build ideas may often win us awards, but always get you results.

 

We have a decade worth experience in building India’s experience economy. We specialise in content marketing, events, video production, influencer marketing, consumer insights and (most importantly) the inside deets of the best food & tipple in town.

We blend strategy, creativity & unconventional marketing that set benchmarks for market, brand, & consumer.

Our Brand Partners

We build contemporary marketing ideas for legacy and homegrown brands to disrupt and create value.

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Our Capabilities

1. Brand Strategy

2. Events & Experiences

3. Digital Marketing

4. Influencer Marketing

5. Insights

6. The Lab Mag

7. Video Production

Know more. Be more.

The Lab Mag

Digital Content Influencer Marketing Video Production

Where There’s a Team There’s a Way for Microsoft Teams

Digital campaign for Microsoft Teams
  • Client

    Microsoft

  • Digital Campaign

  • Influencer Marketing

  • Video Production

View Project
Digital Content Influencer Marketing Video Production

#OriginalbyDesign for Mircosoft Surface

Bespoke campaign for Microsoft Surface Pro – #OriginalbyDesign
  • Client

    Microsoft

  • Digital Campaign

  • Influencer Marketing

  • Video Production

View Project
Digital Content Digital Marketing Events

Stranger & Sons – New Delhi Launch

The campaign was focused on welcoming Stranger & Sons to Delhi!
  • Client

    Stranger & Sons

  • At Home Activation

  • Digital Marketing

  • Event Management

View Project
Digital Content Influencer Marketing Video Production

#BuiltForPerformance for AMD

Digital campaign for #BuiltForPerformance by AMD
  • Client

    AMD

  • Digital Campaign

  • Influencer Marketing

  • Video Production

View Project
Digital Content Digital Marketing Events Influencer Marketing Video Production

#MadeToMix for X by Glenmorangie

Launch of #XbyGlenmorangie
  • Client

    Glenmorangie

  • Launch Event

  • Influencer Marketing

  • Digital Marketing

  • Video Production

View Project
Digital Content Influencer Marketing Video Production

#RaisingTheBar for Diageo

‘Raising the Bar’ – a global initiative by Diageo to support bars & restaurants in elevating their offerings.
  • Client

    Diageo

  • Digital Campaign

  • Influencer Marketing

  • Video Production

View Project