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Beauty trends: summer 2024 edition

And all you need to ace each makeup trend!
Summer 2024 Beauty Trends

From bold makeup statements to fresh, dewy finishes, summer 2024 has been a season of beauty trends that cater to everyone. Whether you’re eager to step out of your comfort zone or seeking the best products to add to your cart, our ultimate guide has you covered for all your summer beauty needs.

Coloured Mascara

Coloured Mascara

Photo: Eddie New

Prepare to make a statement with bold mascara that adds a surprising splash of colour to your summer style. For summer 2024, beauty trends highlight bright and eye-catching lashes as a major trend, featuring striking shades such as electric blue, neon green, and hot pink. Whether you’re crafting a dramatic smoky eye or simply want to add a touch of vibrancy to your everyday look, coloured mascara will undoubtedly stand out and inject a playful element into your makeup routine. 

TLM Recommends: Rom&nd and Kiko Milano Coloured Mascara


Muted Blurry Lips

Muted Blurry Lips

Photo: Hailey Bieber/Instagram

Say goodbye to gloss and hello to matte pouts! Summer 2024 beauty trends indicate that blurred matte lips will be a standout look this season, with the return of muted 90s-inspired styles. Whether you lean towards cool-toned berry hues or warm terracotta reds, muted lips offer a touch of sophistication and a relaxed summer aesthetic. Choose a matte formula and apply your lip colour with a smudging technique using your fingers. Pair this look with minimal makeup for a fresh, natural vibe, or layer it over lipstick for a more dramatic effect.

TLM Recommends: Etude House Dear Darling Water Tint, Benefit Cosmetics Benetint Lip and Cheek Tint, and Bobbi Brown Extra Lip Tint

Graphic Eyeliner

Graphic Liner

Photo: Steph Hui/Instagram

This summer, make a striking impression with graphic eyeliner that redefines classic makeup. Graphic eyeliner is poised to be a standout trend, featuring bold shapes and geometric designs. Whether you choose a dramatic winged liner or a whimsical graphic pattern, summer 2024 beauty trends highlight graphic eyeliner as a fun and innovative way to elevate your makeup game.

TLM Recommends: Nykaa GlamourEyes Coloured Eyeliner 


Dewy Skin

Dewy Skin

Photo: Lancome

Wave goodbye to heavy, matte foundations and embrace fresh, dewy skin! Dewy skin is set to be one of the major beauty trends for summer 2024, with lightweight, luminous foundations and illuminating primers leading the way. Whether you’re relaxing by the pool or spending a day at the beach, dewy skin is ideal for achieving an effortless summer glow. Combine it with minimal makeup for a fresh, natural look, or enhance it with bronzer and highlighter for a more radiant finish. 

TLM Recommends: Chanel Les Beiges Water-Fresh Complexion Touch and Laneige Glowy Makeup Serum 


Peach Makeup

Peach Makeup

Photo: Alissa Janay/Instagram

Get ready to swap pink for peach! With Pantone naming “Peach Fuzz” as its official colour of the year for 2024, peach makeup is set to be one of the hottest trends this summer. From eyeshadow and lipstick to blush and bronzer, peach tones will bring a warm, sun-kissed glow to your complexion. Whether you opt for a matte or cream finish, peach hues will be everywhere this season. Apply it to your cheeks, forehead, and nose for a natural, sun-kissed look that’s perfect for summer.

TLM Recommends: Colourpop Cosmetics Peach Out Pressed Powder Eye Shadow Palette and Benefit Cosmetics Cha Cha Lip and Cheek Tint 


Glitter Everywhere

Glitter Makeup

Photo: Leilani Green/Instagram

Enhance your summer look with a touch of sparkle by incorporating glitter into your makeup routine. Glitter is a top beauty trend for summer 2024, offering options from subtle shimmers to dramatic, glittery statements. Whether you apply it to your eyelids, cheeks, or lips, glitter adds a dazzling and glamorous effect that’s perfect for turning heads this season.


Pastel Eyeshadows

Pastel Eyeshadow

Photo: saharayar/Instagram

Unleash your creativity with soft, pastel eyeshadows that bring a whimsical touch to your summer style. In fact, pastel eyeshadows are a major trend for summer 2024, with delicate hues like lavender, baby blue, and soft pink expected to dominate our social feeds. Whether in a matte or shimmer finish, pastel eyeshadows are ideal for crafting dreamy, ethereal looks perfect for the season. Additionally, you can combine them with winged eyeliner and fluttery lashes for a romantic vibe, or alternatively, pair them with a bold lip and matte finish for a glamorous summer night look.

TLM Recommends: Huda Beauty Rose Quartz Eyeshadow Palette


Sun Kissed Blush

Sun Kissed Blush

Photo: Claire Jamieson/Instagram

Quickly refresh your makeup look by experimenting with blush. Its versatile shades, intensity, and placement can completely transform your appearance. This summer, the trendiest look is the sun-kissed, or doll blush. Flushes of pink and red on the cheeks, lips, and eyes dominate the season, inspired by captivating trends like strawberry and cherry girl makeup. These vibrant colors capture the essence of summer, reflecting the natural radiance we exude during warmer months—effortlessly glowing and flushed with vitality.

To achieve this look, create a gradient starting from the under-eye area and intensify it towards your cheeks. Apply a bit of liquid blush under your eyes, blending it as you would with concealer. Then, add more blush to the highest point of your cheeks and blend it thoroughly to complete the gradient effect. This technique gives you a pinkish tint across the center of your face, achieving the perfect sun-kissed finish.

TLM Recommends: Rare Beauty Soft Pinch Liquid Blush, PIXI On The Glow Cream Blush, and Etude House Dear Darling Water Tint 


Feathered Brows

Feathered BrowsSummer 2024 is the era of the natural brow. Overfilled brows are out and we’re now focusing on healthy, fluffy, feathered, multidimensional, yet minimal brow styles and looks. The days of the bold brow looks are behind us and feathered brow looks  with skin showing through are making their way into the beauty space. 

TLM Recommends: Anastasia Beverly Hills Brow Freeze Gel and Benefit Cosmetics Fluff Up Brow Wax 


Bronzed Glow

Bronze Makeup

Photo: Hung Vanngo/Instagram

If you’re someone with a pale complexion, summer usually means a trial of bronzed and healthy skin. The bronzed glow look is perfect for summer, exuding clean, radiant skin and perfect natural brows and lashes. All you need to top off the look is natural sun-kissed skin with blush and blurry freckles. 

TLM Recommends: Too Faced Soleil Matte Bronzer, Benefit Cosmetics Hoola Matte Bronzer, and PIXI On The Glow Bronze Rich Glow 


Holographic Makeup

Holographic Makeup

Photo: Beauty by Hala/Instagram

Multichrome makeup is making waves, especially with holographic hues for your eyes, cheeks, and lips. In this trend, more is definitely better, so embrace the look with multiple products. Think metallic lip gloss paired with extravagant glitter eyeshadow in a pink-purple shade. For even more sparkle, take inspiration from Priscavera’s models, who showcased iridescent highlighters on their chests. This shimmering style is a must-have for festival season, adding a dazzling finish to any look.

TLM Recommends: Swiss Beauty Holographic Eyeliner


Grungy Eyes

Grungy Makeup

Photo: Janelle Zharmenova/Instagram

This summer, the late ’70s and early ’80s are making a big comeback. Expect to see blue and green tones paired with grunge and graphic eyeshadows that are edgy, smoky, and messy. With the release of MaXXXine, we can anticipate many recreations of Maxine’s (Mia Goth) makeup looks. The trailer already highlights potential makeup trends like draped blush, thin brows, blue eyeshadow, and smudged smokey eyes. 

TLM Recommends: Huda Beauty Pretty Grunge Palette, Maybelline New York Colossal Kajal, and Urban Decay Naked Palette 3


Berry Stained Lips

Berry Stained Lips

Photo: Renee Rodriguez/Pop Sugar

Summer is synonymous with fresh fruit, especially berries. Following the strawberry girl trend, which leaned towards red tones, there’s now a shift to berry-toned lips and cheeks with purple hues. The berry-stained lips look involves diffused or soft lips, starting with a stain applied to the center and blended out. Stained lips are trending due to their fuss-free application, complementing any makeup look. Consider products like Benefit’s Benetint, Milk Makeup’s Cooling Water Jelly Tint, and Fenty Beauty’s Poutsicle Hydrating Lip Stain for this look.

TLM Recommends: Rom&nd Glasting Water Tint, Benefit Cosmetics Benetint Lip and Cheek Tint, and FENTY BEAUTY Poutsicle Hydrating Lip Stain