‘Raising the Bar’ – a global initiative by Diageo to support bars & restaurants in elevating their offerings.
#RaisingTheBar for Diageo
Showcase the stories of the best Indian bars to uncover their secret sauce
Script, produce and amplify the playbooks of 6 shapeshifters that have been Raising The Bar in India
6-part video series that showcases Bar Tesouro, Comorin, Fio, O’Pedro & Social. The campaign was watched more than 150,000 times in less than a week