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Digital Content Events Strategy

Shantanu & Nikhil

The coolest gents in fashion got in touch with DSSC to do a deeper & meatier dive into the brand story & heritage of Shantanu & Nikhil. We all know the iconic brand, but how intimately do we know the inimitable Shantanu & Nikhil? We know their sartorial discipline, but do we know what led to that edgy resonance?

  • Consultancy & Strategy

  • Creative Content

  • Event, Launch & Experiences

Create awareness and build higher recall value for Shantanu & Nikhil’s store in Hyderabad.

An immersive experience that gives select design connoisseurs of Hyderabad a #SecretAccess into the world of Shantanu & Nikhil, their iIndianndiene edge and its resonance.

Their Hyderabad store was transformed into their atelier in Delhi using engaging installations to share the story of the stellar brand heritage, craftsmanship, and the androgyny that Shantanu & Nikhil stand for.

The guests at this experience also got an exclusive preview ​into their SS’19 collection, which officially launched at the Lakmé Fashion Week a week later in Mumbai.

Shantanu & Nikhil’s store in Hyderabad saw a surge in the volume of footfall and sales in the following weeks!


Strategic. Creative. Witty. Disruptive. Insightful.

Curious. Discerning. Spending. Intelligent. Engaging.

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