1. Brand Strategy
2. Events & Experiences
We have a reputation for delivering original, detailed and creative experiences across India. Now, that’s a reputation we work hard at keeping.
Our network of creative, brand and production professionals work on multi-city brand launches, networking events, large-scale festival and more.
If you’re seeking template solutions, you’ve come to the wrong house.
3. Digital Marketing
61.5% of digital traffic are bots. The Ideas Lab helps brands market to the 38.5%. From an omnichannel content strategy to wicked copywriting to content amplification we make brands stand out via engaging storytelling.
Our logic is simple – Be specific, so that people find you. If you’re good, they’ll tell everyone they know.
4. Influencer Marketing
The way we consume content is changing. The way consumers interact with platforms is changing. So should you.
We help brands evaluate the kind of creator, define performance metrics, build the brief & messaging, produce, amplify, and evaluate. Collaboration has never been more exciting.
5. Insights & Reports
Your product is not for everybody. From focus groups to online surveys, we help brands define the what, where, how, who backed on market and consumer research.
This vertical is under embargo and confidentiality. Our open-source work can be viewed here.
6. The Lab Mag
It’s what you share. Not what you sell. Our content is built for a niche, discerning viable and spending reader vs. mass.
From reviews, recommendations, industry news and case studies, be a regular patron of The Lab Mag here.
7. Video Production
When building a long term brand, you can’t rely on hacks and shortcuts. If you’re in the long game, these hacks are nothing but punctuation.
From pre-production, scripting, shoot and post-production, our unconventional video campaigns bring brands to powerful life.