Scroll to top
Keen to grow your brand
Reach out to us at
Keen to grow with us?
Reach out to us at
The Lab Mag Headquarters
D-115, Dron Marg
Defence Colony, New Delhi - 110024

Fenty Beauty by Rihanna finally makes its way in India

Fenty Beauty on Nykaa is said to offer their best-selling products from March 7.
Rihanna Fenty Beauty

Global music sensation Rihanna has dominated India’s social media feeds with her crore-worthy debut performance in India at Anant Ambani and Radhika Merchant’s pre-wedding festivities. What caught international and Indian media’s eyes was the fact that Rihanna did a full performance after eight years and she was paid a whopping amount between $5 million and $9 million. Her 19-song set was widely shared on social media. However, she is in the news again in India but not for her Ambani performance anymore. Rihanna is launching her brand, Fenty Beauty, in India with Nykaa.

Fenty Beauty is all set to make its debut on Nykaa Cross-Border Store on March 7 i.e. today. Initially, Nykaa will offer Fenty Beauty’s best-selling products, including the Filt’r Soft Matte Longwear Foundation, Killawatt Freestyle Highlighter, Gloss Bomb Universal Lip Luminizer, and much more. We were particularly excited about the brand’s foundation, lip paint and their highlighter.

The 100% cruelty free Fenty Beauty products can be ordered from the Nykaa app via their Cross Border Store. A shipping fee of Rs 500 is applicable and post photo ID and address proof verification, without any worry about additional custom duties, the products will be delivered within five to seven days.

Rihanna Fenty Beauty“We are thrilled to begin our partnership with one of the most innovative and disruptive beauty brands in the world, Fenty Beauty. The brand’s ethos of diversity and inclusivity are a perfect fit for Nykaa’s mission of democratizing beauty for all Indians. We look forward to working closely with Fenty Beauty to bring the best of global beauty into our consumers’ hearts and homes,” said Anchit Nayar, Executive Director and CEO, Nykaa Beauty.

Launched in 2017, Rihanna had a vision to come up with something inclusive and had a global reach. Fenty Beauty offers a wide range of products designed with Rihanna’s vision of making sure people everywhere feel represented, with a focus on traditionally hard-to-match skin tones, formulas that work for all skin types, textures that love to be layered, and universal shades for all to enjoy.

Rihanna Fenty Beauty“Fenty Beauty was created so that people everywhere would be included. Expanding to India is so exciting because the more people that can feel beautiful, recognised and empowered, no matter their ethnicity, culture, skin tone or style the better,” concludes Rihanna.