1. Brand Strategy
2. Events & Experiences
We have a reputation for delivering original and creative experiences across India.
That’s a reputation we work hard at keeping. Our network of creative, brand and production professionals work on multi-city brand launches and bespoke events.
If you’re seeking template solutions, you’ve come to the wrong house.
3. Digital Marketing
61.5% of digital traffic are bots. The Ideas Lab helps brands market to the 38.5%. Our omnichannel solutions make brands stand out via engaging storytelling.
Our logic is simple – Be specific, so that people find you. If you’re good, they’ll tell everyone they know.
4. Influencer Marketing
The way we consume content is changing. The way consumers interact with platforms is changing. So should you.
We help brands evaluate define campaign mandates, select influencers, script, produce, shoot, amplify, and evaluate. Collaboration has never been more exciting.
5. Insights & Reports
Your product is not for everybody. From focus groups to online surveys, we help brands define the what, where, how, who based on market and consumer research.
This vertical is under embargo and confidentiality.
6. The Lab Mag
The Lab Mag is our editorial vertical. A platform that encourages our audience to take play as seriously as work, and we do this by telling the good story.
Our content is built for a niche, discerning, viable, and spending reader vs. mass.
For the reader, we curate and create content that inspires, educates, and entertains. Our offerings span across culture and lifestyle, with a special focus on food and drinks, travel, and marketing.
For brands, we act as a platform that facilitates exchange between the business and its consumers. Here, our audience forms a relationship with the brand by getting an insight into their journey.
At The Lab Mag, it’s about what you share. Not what you sell.
7. Video Production
When building a long term brand, you can’t rely on hacks and shortcuts. If you’re in the long game, these hacks are nothing but punctuation.
We help brands with pre-production, scripting, shoot and post-production.