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We blend strategy, creativity & unconventional

1. Brand Strategy

We build inventive & pragmatic marketing solutions around Launch, Content, Market Positioning, Consumer Segmentation & Influencer Evaluation.


Trust us when we say: You want us on your team.


View our work for:
1. Sipsmith India Launch
2. Stranger & Sons Delhi Launch
3. BMW iX India Launch

2. Events & Experiences

We have a reputation for delivering original and creative experiences across India.


That’s a reputation we work hard at keeping. Our network of creative, brand and production professionals work on multi-city brand launches and bespoke events.


If you’re seeking template solutions, you’ve come to the wrong house.


View our work for:
1. X by Glenmorangie
2. Shantanu & Nikhil
3. Bombay Sapphire

3. Digital Marketing

61.5% of digital traffic are bots. The Ideas Lab helps brands market to the 38.5%. Our omnichannel solutions make brands stand out via engaging storytelling.


Our logic is simple – Be specific, so that people find you. If you’re good, they’ll tell everyone they know.


View our work for:
1. Windows 11 | #BringsYouCloserToWhatYouLove
2. Microsoft Surface | #OriginalByDesign
3. Diageo | #RaisingThe Bar

4. Influencer Marketing

The way we consume content is changing. The way consumers interact with platforms is changing. So should you.


We help brands evaluate define campaign mandates, select influencers, script, produce, shoot, amplify, and evaluate. Collaboration has never been more exciting.


View our work for:
1. BMW i4 | India Launch
2. AMD | #BuiltforPerformance
3. Slurrp Farm | #ZeroJunkPromise

5. Insights & Reports

Your product is not for everybody. From focus groups to online surveys, we help brands define the what, where, how, who based on market and consumer research.


This vertical is under embargo and confidentiality.

6. The Lab Mag

The Lab Mag is our editorial vertical. A platform that encourages our audience to take play as seriously as work, and we do this by telling the good story.


Our content is built for a niche, discerning, viable, and spending reader vs. mass.


For the reader, we curate and create content that inspires, educates, and entertains. Our offerings span across culture and lifestyle, with a special focus on food and drinks, travel, and marketing.


For brands, we act as a platform that facilitates exchange between the business and its consumers. Here, our audience forms a relationship with the brand by getting an insight into their journey.


At The Lab Mag, it’s about what you share. Not what you sell.

7. Video Production

When building a long term brand, you can’t rely on hacks and shortcuts. If you’re in the long game, these hacks are nothing but punctuation.


We help brands with pre-production, scripting, shoot and post-production.

Let’s Collaborate

We bring good brands closer to a
discerning & curious audience.