Scroll to top

Culture

From a 'mothers' brand to the ultimate 'It' girl brand, how Coach has rebranded itself
Writer 3 The Lab Mag
Posted by Writer 3 The Lab Mag
April 29, 2024

What did Coach do to rebrand itself into the ultimate 'It' girl brand?

For years, Coach was out of the trend cycle, deemed as a...


Apr 2024
Read More
Writer 4 The Lab Mag
Posted by Writer 4 The Lab Mag
April 19, 2024

Why can’t we stop watching restocking videos?

If you were one to get caught in the pool of people...


Apr 2024
Read More
Ideas Lab Author
Posted by Ideas Lab Author
April 10, 2024

Power Pairs: Sibling duos who are changing the face of homegrown fashion together

Could you work with someone you grew up with? The chances are...


Apr 2024
Read More
Ideas Lab Author
Posted by Ideas Lab Author
April 2, 2024

Bookmark this list of things to do in Mumbai to avoid the sun

Discovering exciting activities to fill your weekend in Mumbai can be a...


Apr 2024
Read More
Writer 3 The Lab Mag
Posted by Writer 3 The Lab Mag
March 29, 2024

India's silk facelift: Brands that are redefining how we wear the fabric

In the colourful tapestry of India’s rich cultural heritage, silk threads intricately...


Mar 2024
Read More
Writer 4 The Lab Mag
Posted by Writer 4 The Lab Mag
March 29, 2024

How a records shop in Delhi has been building an online community

Delhi has a new records shop but what works in favour of...


Mar 2024
Read More
Ideas Lab Author
Posted by Ideas Lab Author
March 25, 2024

An ode to Gheeyar

It’s Holi, and like every year, I am going to be dragged...


Mar 2024
Read More
Writer 4 The Lab Mag
Posted by Writer 4 The Lab Mag
March 20, 2024

‘We keep our heads down and work hard,’ says Chef Garima Arora

How does life change for a chef who has won two Michelin...


Mar 2024
Read More
Writer 3 The Lab Mag
Posted by Writer 3 The Lab Mag
March 18, 2024

Fashion rewind: How forgotten fashion trends are seeing a revival

Fashion is ever evolving and we see trends coming in, taking the...


Mar 2024
Read More
Writer 4 The Lab Mag
Posted by Writer 4 The Lab Mag
March 14, 2024

Is it a chef’s kitchen? Or a DJ’s booth? It's both!

Imagine freshly baked Korean cream cheese buns coming out of the oven...


Mar 2024
Read More
Ideas Lab Author
Posted by Ideas Lab Author
March 12, 2024

Dating in 2024: Swipe right and talk over books, not looks

I was neither dumped nor looking for love when I decided to...


Mar 2024
Read More
Ideas Lab Author
Posted by Ideas Lab Author
March 4, 2024

Watchlist: Explore OTT shows and movies that you might have missed out on

How do you browse OTT platforms? If you are left scrolling because...


Mar 2024
Read More
Writer 3 The Lab Mag
Posted by Writer 3 The Lab Mag
February 29, 2024

Crafting couture: 7 homegrown labels embracing Indian craft

There’s been a notable surge in the popularity of ethnic wear, not...


Feb 2024
Read More
Writer 4 The Lab Mag
Posted by Writer 4 The Lab Mag
February 21, 2024

Livin’ the Wake Up Sid life

I never thought I would move to Mumbai. I have always told...


Feb 2024
Read More
Writer 4 The Lab Mag
Posted by Writer 4 The Lab Mag
February 20, 2024

Sisters In Sweat is all about sisterhood and sports

The sisterhood among these women might not be because of a pair...


Feb 2024
Read More
Ideas Lab Author
Posted by Ideas Lab Author
February 15, 2024

Exhibits you must-see at India Design ID 2024

We got a sneak peek of India Design ID 2024, and we’re...


Feb 2024
Read More